Why has Leicester Students' Union undergone a rebrand?
The logo you are used to seeing was last updated in 2015 and the past three years have seen your SU go through lots of change – including the formation of Here For U - an equal partnership between the University of Leicester and its Students’ Union which was formed on 1 May 2017 and created to unify all catering and retail operations on campus. In other words, we have shifted our focus away from being a commercial entity to concentrating on the services we provide to students to ensure their time at Leicester is the very best it can be.
We have a new strategy which was created off the back of the ‘Your Union, Your Voice’ survey where we asked you to use their student voice to influence the future of their SU. One of the key trends that came from the survey results was that we needed to improve our means of communication as well many of you not knowing exactly what we do.
We also felt that our old logo was feeling quite dated and was holding us back in terms of creativity, and we often ended up feeling like the uncool uncle at a party when communicating with you. We are looking forward to working with you on the brand's evolution.
How were students consulted?
Students were invited and encouraged to complete the ‘Your Union, Your Voice’ survey from before Christmas which formed our new strategy.
Delivering a new website was Amy Moran's key manifesto point when she was re-elected by students to be your President 2018-19.
We invited students via social media and direct email communications to attend our brand focus group which formed the basis of our new branding.
Following today's soft launch, we are inviting feedback on the new brand via social media and plan to hold focus groups in the new term to help refine the new branding and help influence its evolution.
How much has this cost?
Our rebrand project has cost £8k.
I am having trouble accessing the new website
Please email any queries regarding the website to SU-marketing@le.ac.uk and we will endeavour to respond within five working days
I prefer the old website
The launch of our new website on 16 August is a soft launch and we are continuing work with the website provider MSL to ensure the site is fully functional in time for Freshers 2018. We are 100 per cent confident that you will love the finished product and will soon forget the old website
I prefer the old logo
Art is subjective and while we all love the new logo and branding we accept that others may prefer the old one. Unfortunately the old logo was no longer fit for purpose and we had exhausted its usage and application - especially when it came to animation and video.
However the branding that you see today will not end here. This is a soft launch and we will take on board any feedback regarding the new brand, hold focus groups with students in the new term and incorporate ideas into the brand's evolution. We believe the new branding has so much potential and can't wait for you to see where it goes over the coming months/ years.